Sauna Q&A / Iglucraft

Elevate Guest Experience with a Sauna

10 Jul 2023

Let's face it, saunas are fun, versatile and shouldn't be missed by anybody, if one cares for themselves and their loved ones. They are great for your health, physical as well as mental; they call for socialising as well as solitary contemplation; they are perfect for retreats and rituals to heal you as well as rituals to take life easier, to relax.

In the ever-evolving hospitality industry, finding innovative ways to exceed guest expectations and create memorable experiences is essential. So why not install a sauna? Beyond being a luxurious amenity, saunas offer a host of benefits that can enhance guest satisfaction, attract new clientele, and set your establishment apart from the competition. So, it is a strategic decision. But how?

Saunas are synonymous with relaxation and wellness. By incorporating saunas, you provide guests with a dedicated space to unwind, destress, and rejuvenate. The heat and steam experience offers numerous benefits, including improved circulation, detoxification, stress reduction, and muscle relaxation. Guests appreciate the opportunity to indulge in a spa-like experience within the comfort of their hotel, enhancing their overall stay and well-being.

As the wellness tourism market is expanding rapidly, travelers are seeking destinations that cater to their well-being. By installing saunas, you position your hotel or hospitality business as an appealing choice for health-conscious individuals. Saunas align with the growing demand for wellness-focused experiences, attracting a niche clientele and potentially opening doors to partnerships with wellness retreats and fitness programs.

Additionally, the hospitality industry is highly competitive, with guests seeking unique experiences. A well thought-through sauna and unique approach to sauna differentiates your hotel from others in the market. A sauna becomes a standout feature that sets your establishment apart, attracting guests who prioritize well-being and luxury amenities when choosing their accommodations. It is very Scandinavian to add a sauna ritual to the sauna service, so that using a sauna could be so much more than a place for heating. Rituals make the sauna experience complete just the way you want. Meeting and exceeding guest expectations is key to success in the hospitality industry.

Also, saunas offer year-round appeal, making them an excellent investment for any hospitality business. Regardless of the season, guests can enjoy the benefits of a sauna experience. During colder months, a sauna provides warmth and comfort, while in summer, it complements outdoor activities by promoting detoxification and relaxation. The versatility of saunas ensures that guests can enjoy them regardless of the time of year.

All in all, installing saunas presents a lucrative opportunity for revenue generation. Guests are willing to pay premium rates for access to luxurious amenities, and saunas fit perfectly within this category. You can offer sauna sessions as a paid service, include access to the sauna as part of package deals, incorporate it into spa and wellness packages, or promote sauna rituals as a way of healing of the body and the mind. The revenue potential from saunas adds a valuable stream to your overall profitability. Plus the allure of saunas can entice guests to extend their stay. Additionally, longer stays offer more opportunities for guests to spend on other services such as dining, bar, spa treatments, or any other activity, further boosting your business's revenue potential.

Last but not least, many businesses and organizations are looking for team-building activities or relaxation options for their employees. By having saunas onsite, you can cater to these requests and attract corporate retreats, conferences, or group getaways. You can make your hotel so much more than just a place to organise meetings and conferences. Plus, saunas in Scandinavia are often seen as more of a social happening than a place of meditation. You just need to promote the right thing to the right audience and get the best of both worlds.